ECS Head Start parents choose from the selection of new clothing donated by Anook Athletics. October 2024.
SAN DIEGO — This month, ECS received its largest in-kind donation to date — a collection of brand-new athletic wear from Anook Athletics, valued at about $725k.
A community distribution event was held at the ECS Family Engagement Center (FEC) Wednesday evening in partnership with Anook Athletics International Community Foundation (ICF), and This Is About Humanity. Head Start Parents attending a Head Start Policy Committee meeting had first pick of items from the array of choices. The tables of clothes stayed up the next day for Head Start’s Fall Resource Fair. The clothing will remain available at the FEC for ECS clients and community members as long as items are still available.
Anook Athletics is an activewear brand designed with pregnant and post-partum women in mind, although anyone can wear it. CEO and Founder Allie Lindenmuth attended the distribution event. The donation came as a result of Anook Athletics clearing its inventory, but Lindenmuth knew she wanted to do something big with the remaining product.
“I truly believe [giving] is in my DNA,” Lindenmuth said. She shared that she has been involved with nonprofits and service work since childhood. That desire to give back was no different in this instance. “This is like this perfect little bow of giving back to the people I always really wanted to serve,” she said.
Lindenmuth grew up in San Diego, which made the donation all the more special for her. “I got a little teary,” she said. “I hadn’t even fully thought about that full circle moment, so it does feel nice to be able to donate half of the product in Austin [Texas] where we were based and then to San Diego, my hometown.”
“This is the closing of a seven-year journey of starting up Anook and seeing it through, then closing the door, and instead of letting it be this sad experience of just seeing the loss and letting go of a company, saying ‘look how beautiful this is,’ and getting to be here and enjoy this experience,” Lindenmuth said.
ECS, Anook Athletics, ICF, and This Is About Humanity make a difference through collaboration. October 2024.
The donation was made possible through the partnership of ICF and This Is About Humanity.
Julie Campos, ICF’s fund development officer, commented on the role ICF played in the exchange. “As resource mobilizers, we facilitate the connection between generous donors like Anook Athletics to nonprofit partners and leaders like ECS who strive to create that social change in their communities and address societal needs,” she said.
The event also carried meaning for her on a personal level. “As a soon-to-be new mom, this event really hits home. I have so much love and respect for Anook Athletics since they are a maternity activewear brand. Their clothing is really made to fit every mom and woman throughout different stages of their lives. It allows them to feel confident and stay active in their journey,” Campos said.
Yolanda Walther-Meade, one of This Is About Humanity’s co-founders, attended the event, as well. “This Is About Humanity is so pleased to be able to join forces with ICF and ECS Head Start,” Walther-Meade said. She expressed that the donation exemplifies her passion for “bringing together different organizations for the benefit of families and children in our community.”
As Head Start parents mingled and selected Anook items, Zamorano Head Start parent and Policy Committee Representative Alejandra Sotelo Solis offered her insights on the donation.
“When we have organizations that give back to the community… to encourage parents and adults to get out, do activities, but also to have the proper attire to do these activities — whether it be yoga or running around chasing the kids on the playground — I think it’s really important,” she said. “When we look good, we feel good and we’re able to give back to our children in a way that makes us feel good.”
Thank you Anook Athletics for your generous spirit, and ICF and This Is About Humanity for making this incredible gift possible.
To learn how you can support ECS’ work, check out the “Get Involved” tab on our website, www.ecscalifornia.org.
New high-quality women’s athletic wear on display at the FEC.
October 2024.
ECS Head Start staff encouraging active, healthy lifestyles for South Bay families. October 2024.
